当降本增效撞上天花板,知乎的盈利故事用AI来续写?

Ofweek维科网
30 May

一季度,期待迎接拐点的知乎铆足了一股劲,却未能如愿。最新财报中,一边是自上市以来连续两个季度盈利的欢呼,另一边是营收同比暴跌24%的隐忧。当知乎CFO王晗在财报会上强调“节流见成效”时,市场更关心的是——这场砍营销、缩研发换来的盈利,能否支撑知乎在知识付费与AI的双重战场杀出重围?营收萎缩下的“瘦身术”,短期止血难掩增长隐忧财报显示,知乎一季度延续上季度的强劲势头,总营收7.3亿元。虽然营收同比...

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