凤凰网科技讯 （作者/董雨晴）5月30日，随着618临近，各大电商平台的新政也吸引商家关注。拼多多最新财报显示，随着平台一季度多项投入超预期，也带动了万亿级的消费市场，以“千亿扶持”为核心的平台惠商政策已成为千万商家增长的新引擎。
财报显示，拼多多第一季度交易服务收入增长5.8%至470亿元，低于一致预期的560亿元，销售及营销费用同比增长百亿至334亿元，增幅高达43%。去年以来，拼多多“百亿减免”“新质商家百亿扶持计划”等政策大幅减免了中小商家的技术服务费等费用，并提供了营销等全方位的扶持。有分析认为，此次交易服务收入、营销费用的波动体现了拼多多在商家佣金减免及补贴上的激进投入。
而根据多家媒体的预测，在激进投入下拼多多一季度的GMV增长16%达到了1.07万亿，单季度推动了上万亿的消费，在促消费上成效显著。
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