牺牲短期利润,拼多多为什么敢?

金十数据
30 May

承担商家运营成本,拼多多销售费用同比增加约100亿元。5月27日,拼多多发布2025年第一季度财报。报告显示,拼多多一季度实现营收956.72亿元,同比增长10%。对比此前单季度业绩来看,拼多多营收增速有所放缓,而营业利润降至160.86亿元,相较去年同期下降38%,表现低于市场预期。资本市场的瞬时反应体现了投资者的情绪——业绩发布当日,拼多多盘前股价一度下跌超过20%,最终收跌近14%。但...

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