AudienceXpress, a division of Comcast Advertising, has unveiled AudienceXtn, a new incremental reach platform designed to enhance audience targeting for marketers during the Upfronts season. This innovative solution leverages Comcast's first-party data to assist brands and agencies in effectively engaging with new audiences across various screens in the premium video ecosystem. AudienceXtn aims to address the challenges posed by market fragmentation by providing a full-funnel, agnostic media buying platform that optimizes audience engagement across both linear and digital landscapes. AudienceXpress clients can utilize this platform by visiting their website to set specific campaign goals, which will be supported by a dedicated sales executive to maximize campaign effectiveness.
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