The Estée Lauder Companies Inc. has appointed Lisa Sequino as President of the Makeup Brand Cluster. In her new role, effective June 9, 2025, Sequino will oversee the strategic direction and global growth of the company's makeup brands, including M·A·C, Bobbi Brown, Too Faced, Smashbox, and GLAMGLOW. Sequino will report to Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer. The appointment aims to strengthen the company's makeup category by accelerating innovation and consumer recruitment.
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