中国品牌要想成为真正的国际大牌,这条路或许同样漫长。作 者丨李海嫣华商韬略出品丨ID:hstl8888全球咖啡巨头在东方遭遇“滑铁卢”,以瑞幸、库迪、蜜雪冰城等为代表的本土茶咖品牌却逆势而上,不仅在国内市场快速扩张,更在全球范围内开疆拓土。2025年4月29日,久未换帅的瑞幸迎来公司成立以来的第二次高层变动。曾因叫板星巴克“一战成名”的郭瑾一正式交棒,资本运作高手黎辉接任董事长。也是在这一天,瑞幸...
Source Link中国品牌要想成为真正的国际大牌,这条路或许同样漫长。作 者丨李海嫣华商韬略出品丨ID:hstl8888全球咖啡巨头在东方遭遇“滑铁卢”,以瑞幸、库迪、蜜雪冰城等为代表的本土茶咖品牌却逆势而上,不仅在国内市场快速扩张,更在全球范围内开疆拓土。2025年4月29日,久未换帅的瑞幸迎来公司成立以来的第二次高层变动。曾因叫板星巴克“一战成名”的郭瑾一正式交棒,资本运作高手黎辉接任董事长。也是在这一天,瑞幸...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.