Global lifestyle brand MINISO has expanded its presence in North America by opening a new store at CF Don Mills in Ontario, marking its first outdoor street-front location in the province. This launch is part of MINISO's strategy to elevate its retail experience by blending shopping with play, as embodied in their "Joy Philosophy." The 4,000 square-foot store offers a diverse product range, including plush toys, blind boxes, and over 20 trending makeup and skincare brands. The store design integrates entertainment elements, such as claw machines, fostering a unique "shop-and-play" atmosphere. This expansion is a significant step in MINISO's mission to enhance its global footprint, with additional stores planned for Toronto and Edmonton.
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