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【#宜昌秭归一企业收购10余个屈原品牌#，#宜昌秭归打造屈原产业IP#】端午节将至，在屈原故里宜昌秭归，一场关于“屈原”品牌“回家”的行动正引发广泛关注。

5月28日，秭归一家农业科技企业历时半年多时间的谈判，终于完成对一系列散落在各地的“屈原”品牌的收购，涉及商标10余个。接下来，秭归当地将通过“种植基地+观光工厂+农户”模式，让“屈原”品牌从历史符号转化为乡村振兴的产业引擎。

“屈原品牌理应扎根屈原的家乡秭归！”屈原家香（湖北）农业科技有限公司（下称“屈原家香”）创始人宋金山常把这句话挂在嘴边。

他告诉第一财经记者，“屈原”这一承载着千年楚风汉韵的符号，既是宜昌的文化名片，也是赋能产业的核心资产。然而，长久以来，“屈原”相关商标一度散落在江苏、浙江等地。

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