据英媒报道，西方品牌通过与中国企业合作，正开拓中国消费领域的新机遇。2018年，喜力与华润啤酒达成协议，双方共享品牌与股权收益。借助华润的分销网络，喜力在中国高端啤酒市场实现快速增长，增长率跑赢其他高端品牌。华润旗下的雪花啤酒虽为畅销品牌，但借助喜力进军高端市场成为其战略重点。专家指出，这种合作模式为外国品牌进入中国市场提供了成功范例，同时表明中国啤酒市场仍具充足增长潜力。
Source Link据英媒报道，西方品牌通过与中国企业合作，正开拓中国消费领域的新机遇。2018年，喜力与华润啤酒达成协议，双方共享品牌与股权收益。借助华润的分销网络，喜力在中国高端啤酒市场实现快速增长，增长率跑赢其他高端品牌。华润旗下的雪花啤酒虽为畅销品牌，但借助喜力进军高端市场成为其战略重点。专家指出，这种合作模式为外国品牌进入中国市场提供了成功范例，同时表明中国啤酒市场仍具充足增长潜力。
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