GDIRI观察 | 万豪国际的区域本土化“收编行动”

观点
30 May

关注:点击上方蓝字“观点”,欢迎置顶或设为星标,即可快速获取更多专业数据资讯、研究报告、深度干货。摘要:面对复杂市场环境下,万豪国际集团逐步推进酒店品牌战略优化,从“全球标准化”向“区域本土化”转型,挖掘新的业务增长点。观点指数(GDIRI)近日,万豪国际集团推出全新区域系列品牌“Series by Marriott™”。该品牌计划整合区域内发展成熟的本土酒店品牌,并将其纳入万豪旅享家会员体系,...

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