名创优品推出原创IP“吉福特家族”

北京商报
29 May

5月29日,北京商报记者从名创优品官方获悉,近日名创优品推出原创IP“吉福特家族”。据了解,“吉福特家族”不仅打造了沉浸式的主题乐园,更以“抱抱我,治愈你”为主题,通过线下快闪、玩偶互动等创新形式,为都市年轻人带来“情绪抱击”。  在快节奏的城市生活中,“情绪过载”逐渐成为年轻群体中的普遍现象,越来越多的年轻人为了释放情绪,开始寻求具有情感疗愈功能的消费品。依靠“内容+消费”模式,通过人格化IP与...

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