“高龄大牌”重生之“年轻化”:乐高与耐克联手 盯上年轻人和宠物的钱包

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31 May

运动与玩具,一动一静,看似毫无关联,却因“宠物潮玩”而串联在一起。  5月29日,乐高与耐克宣布,其全球合作计划将于今年夏天全面启动。即将推出的一系列沉浸式互动体验和联名产品,旨在激发孩子们的运动与创造热情。  乐高和耐克均是行业巨头,虽身处不同赛道,却面临同样的增长焦虑。运动品牌方面,始祖鸟、昂跑等新竞争对手来势汹汹;玩具赛道中,泡泡玛特成为当下年轻人的“塑料茅台”,资本市场也愈发热闹,卡游、...

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