抢滩“SLG+小游戏”:三七互娱、巨人网络、B站、网易掀新一轮用户争夺战

每日经济新闻
29 May

在游戏行业竞争日益激烈的背景下,用户资源的争夺成为各大游戏厂商的核心战略之一。小游戏凭借其轻量化、便捷化的特点,成为吸引用户的关键战场。  5月以来,多家游戏大厂密集布局SLG(策略类游戏)+小程序游戏赛道。  5月27日,腾讯游戏发行的3D国风修仙SLG《遮天世界》正式开启寻仙测试。无独有偶,哔哩哔哩(HK09626)(以下简称B站)管理层在2025年第一季度财报电话会上透露,旗下SLG产品《...

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