5月29日，老铺黄金盘中涨超8%，再创历史新高。
消息面上，国海证券表示，老铺黄金定位高端古法黄金，差异化优势突出，古法工艺创新叠加传统文化、时尚性元素彰显独特产品力，兼具保值性和收藏属性，该行看好公司未来一二线高端商圈门店稳步扩张，及出海新加坡、日本东京等市场带来的新增量，有望持续提升市场份额。该行称，公司2024年的增长态势强劲，未来有望凭借品牌与产品优势，进一步拓展市场，提升盈利水平。
天风证券指出，本轮以老铺黄金、泡泡玛特及布鲁可为代表，新消费品种已经打上“新消费”标签，且已形成板块效应；内外部增量资金或优先识别交易，港股Beta加强品种。得益定位红利，该行认为目前老铺或尚无可替代竞品。浦银国际则认为，如果老铺黄金能够进一步验证其奢侈品品牌的定位，那么其估值水平有望在当前的基础上获得进一步提升。
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