用户端持续健康增长,粘性数据保持健康状态。25Q1DAU为4.08亿,同比增长3.6%,MAU为7.12亿,同比增长2.1%。DAU/MAU为57.3%,同比增长0.8pct。使用时长为133.8分钟,环比提升6.8分钟,同比提升4.3分钟。公司通过精细化的用户增长策略降低新增用户的平均获客成本,并通过内容供给、流量分配机制的优化降低新增用户的留存率。商业化维度,各项业务均略好于前期彭博一致预期。...
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