当新茶饮行业竞争进入白热化,如何做到差异化成为各个企业的必选题。新茶饮企业奈雪的茶选择入局轻食产品,发布全新店型“奈雪green”。“奈雪green”以“自然绿意,轻盈生活”为理念,专营轻饮轻食,瞄准白领客群“低卡”“健康”“日常”的需求,提供4款轻食“能量碗”及多款全新饮品。 与常规轻食门店相比,“奈雪green”的门店装潢和饮品外观,均呈现标志性的“奈雪绿”。不少用户在社交媒体上连秀美图,...
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