招商银行零售变阵:人事更迭背后的精细化布局

WEALTH财富管理
04 Jun

根据年报披露的组织架构,零售客群部下设“远程经营服务中心”。这一变革的核心逻辑在于强化客户分层经营与价值提升。正如招行内部人士当时解读:“对于基础客群,要更重视和能获尽获;向上输送就是要不断做大客户的AUM规模。”零售业务的根基持续夯实。截至2025年3月末,招行服务零售客户达2.12亿户(含借记卡和信用卡客户),较上年末增长0.95%,保持稳健扩张。更关键的管理零售客户总资产(AUM)余额达到...

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