场景获客+服务闭环 解读红星美凯龙“智电绿洲”转型复合型渠道之路

砍柴网
04 Jun

5月27日,红星美凯龙在上海全球家居1号店宣布了一项重要战略升级——电器馆正式从1.0时代迈入2.0时代,"Mega-E智电绿洲"首次亮相。这一动作绝非简单的业态迭代,而是对当前家电零售行业"线上流量见顶,线下价值重构"这一核心命题的战略回应。在线上流量主导的时代,传统家电渠道该如何找到不可替代的价值?红星美凯龙的这次战略升级,或许隐藏着行业转型的密码。“四渠割裂”下的升级之道对于目前的家电零售...

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