周黑鸭陷困局,为何啃不动年轻人的味蕾?

大力财经
04 Jun

导言:周黑鸭溃败启示录,产品力崩塌,当"全鸭宴"撞上消费代际革命,高端化战略正在反噬基本盘。文 / 大力财经作者 / 唐云泽2024年财报显示,周黑鸭鸭类产品收入占比79.8%,但该板块营收从21.21亿元跌至19.56亿元,同比下滑7.8%。这种结构性依赖与消费趋势形成尖锐矛盾,艾媒咨询数据表明,当下卤制品消费者对鸭类的偏好仅32.2%,显著低于豆制品(42.03%)和素菜类(36.10%)。在...

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