被资本们力捧的52TOYS,距离泡泡玛特还差4个labubu

略大参考
04 Jun

行业不会只有一个泡泡玛特,但都想压中下一个泡泡玛特。作者|付饶继泡泡玛特、布鲁可之后,又一个潮玩公司——52TOYS递交IPO,赴港上市。尽管在多个场合中,52TOYS称自己不想做泡泡玛特,但二者仍有许多相似之处:同处于风口的潮玩行业,同样做着IP生意的商业模式,甚至有着都选择在“品牌建立10年”这个时间节点上市的巧合。与泡泡玛特当初上市时大相径庭的是,如今提交招股书的52TOYS,备受资本市场的...

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