金吾财讯 | 中信证券点评2025年端午假期旅游数据，端午假期全社会跨区域人员流动量同比增长3.0%，阴雨天气扰动下同比增速略弱于节前文旅部预测、增速较五一有所回落，但短途游、主题游和近距离出入境等细分市场存在结构性亮点、主动增长趋势。省市客流总体稳中有增，降雨天气影响部分景区客流。端午短假期相对五一长假酒店RevPAR同比表现有所回落，但消费档次升级的趋势延续。展望2025年，该机构预计休闲旅游景气度延续的确定性较高；中长期来看，该机构看好服务业消费占比提升，体验性消费需求的持续增长。推荐配置消费景气度回升下具备高弹性的餐饮板块，顺周期有望逐步迎来经营拐点的酒店、人力资源板块，以及景区、博彩、在线旅行社（OTA）中的优质个股，免税板块建议继续关注数据趋势。
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