名创优品单店日销118万,泡泡玛特海外赚50亿:出海潮玩盯上这3波人

财中社
04 Jun

慧博投研近日发布研究报告,对潮玩行业进行点评,其主要内容包括:潮玩是以潮流文化为主题、由设计师和艺术家设计制作,融合多元素的独特艺术风格玩具,兼具收藏与情绪价值,全球市场正高速扩张。2019-2023年全球玩具市场规模从6312亿元增至7731亿元,年均复合增长率5.2%,预计2028年达9937亿元,中国是全球最大生产和消费国之一,2024年潮玩市场规模预计达418亿美元,增速26%,Z世代贡献...

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