中国潮玩,海外“潮”出新高度

城经导报
Jun 03, 2025

一款来自中国潮玩品牌的小精灵风格潮玩LABUBU(拉布布),在海外社交平台上的短视频经常获得数十万次观看;欧美明星抱着中国潮玩合影,粉丝竞相购买……中国潮玩在海外火起来。线下,从巴黎卢浮宫到伦敦牛津街,欧洲多个城市的黄金地段出现中国潮玩门店,外国粉丝们排队数小时只为将心仪的玩偶收入囊中。线上,中国潮玩APP登顶苹果美国应用商店购物类榜首。泡泡玛特公园Labubu 图源网络中国潮玩何以掀起全球...

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