网易游戏能否“逆风翻盘”?

华博商业评论
01 Jun

出品|华博商业评论邮箱|hbsypl2023@163.com2025年,网易游戏正站在变革的十字路口,一场深刻的调整,让整个行业为之侧目。过去的2024年,对于网易而言,堪称近20年来业绩增速最为缓慢的一年。营收1053亿元,同比仅增长1.7%;净利润297亿元,同比增长也不过1.0%。作为网易收入支柱的游戏及相关增值服务,虽占总净收入近八成,却也面临着不小的挑战。《蛋仔派对》《逆水寒》等爆款热度...

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