When information begins to have a price, it also gains the potential to be traded and incentivized. InfoFi (Information Finance) is a newly emerged track based on this logic. It no longer sees information as a cheap byproduct of platform production, but as a core resource that can be priced, distributed, validated, and even financialized.

From Kaito, Cookie.fun to Galxe, LOUD, and the reputation-based projects GiveRep and Ethos, InfoFi is no longer just a concept but an experimental field of new content economy interwoven with multiple products, platforms, and mechanisms.

This article will take multiple typical projects as entry points to systematically dissect how InfoFi is reshaping information distribution logic, participant structure, and community incentive models through financial mechanisms, and then answer a more fundamental question: In this era where attention is a scarce resource, who can define the "value of information"?

Related Reading: "Attention is Value, How does InfoFi Seize the Focus of the Times?"

Kaito (KAITO)

Kaito, as the proposer of the InfoFi concept and a pioneer of the track, needs no more introduction. Currently, its native token's total market value has reached $455 million, ranking 171st. On May 29, Kaito launched the official NFT series Kaito Genesis, with a floor price of 2.89 ETH at the time of writing.

Yesterday, Kaito's founder published an article to affirm InfoFi's name. The background premise is that as more and more users earn points on platforms like Kaito by publishing long-form content, many crypto users feel that this kind of information dissemination has brought a lot of noise to the entire crypto space. Yu Hu explained that each project's Yapper leaderboard has an autonomous weighting mechanism—reward rules can be customized based on insights, emotional matching, and other dimensions.

The core variable of attention value lies in the differentiation of the disseminator and content form. Some projects will focus their strategy on maximizing brand exposure, such as Loudio's operational strategy—this means that its algorithm pays less attention to content quality and depth; in contrast, other projects tend to cultivate focused in-depth discussions, especially professional deliberation around specific products, with projects like Infinex being typical representatives of this model.

Kaito's core value lies in providing customized solutions for different strategies, while feeding back user education and brand awareness through a content filtering mechanism—users can quickly establish a brand awareness map from the content types incentivized by the project.

Cookie (COOKIE)

Cookie.fun is an instant data dashboard launched by the AI-driven modular data layer Cookie DAO, originally used only to track token information, market sentiment, and social tweets related to AI Agents. On May 21st, Cookie DAO announced the launch of InfoFi Phase One, introducing cookie.fun v1.0 alpha version and Cookie Snaps, for analyzing crypto projects and KOLs to receive rewards for high-quality crypto Twitter content. In addition, Cookie plans to launch a decentralized, community-led reward pool in the future.

Cookie.fun has significant advantages in information coverage and feature openness. The platform provides multidimensional metrics including mindshare, price trends, market sentiment, and community tweets. Furthermore, most of Cookie.fun's advanced features and data are currently available for free, with only the upcoming Cookie Deep Research module requiring possession of 100,000 $COOKIE to unlock, making it more open and accessible compared to Kaito.

Galxe (G)

Galxe is a crypto task publishing platform, which in the past has been the most frequently visited and used platform by users looking to earn rewards. It is a promotional platform that many projects cannot overlook. With the rise of InfoFi, Galxe, as a bridge connecting users and projects, naturally cannot be ignored.

On May 28th, Galxe launched a new community growth platform called "Starboard," attracting over 20 projects including Plume, 0G, Dango, injecting a total of over $5 million in reward funds. For example, Plume is providing $450,000, Dango is allocating 1% of token supply, and 0G is contributing over $100,000.

Starboard's core advantages are reflected in three aspects: firstly, the platform has end-to-end smart analysis capabilities, able to capture and quantify users' behaviors in content propagation, transaction activities, NFT holdings, wallet activity, etc., identifying core participants bringing real growth; secondly, the unified full-stack dashboard integrates fragmented data dimensions, providing project teams with a clear, traceable view, supporting multiple dimensions such as TVL, on-chain interaction frequency, etc., facilitating comprehensive assessment of community operational status and investment returns; thirdly, leveraging the Aura Index brand influence scoring system and AI sentiment monitoring module, Starboard can track topic popularity and sentiment fluctuations on social platforms, assisting projects in formulating more forward-looking communication and incentive strategies.

For regular users, Starboard has built a public leaderboard mechanism and an exclusive reward pool system: users are dynamically ranked based on their on-chain activities and their influence on off-chain platforms such as Twitter, and outstanding users will have the opportunity to receive exclusive rewards provided by the project. Currently, more than 20 projects including Solana, 0G, Plume, Sui, among others, have participated, injecting over $5 million in reward funds. The platform also supports a contribution visualization feature, where each valid user participation is recorded and authenticated, creating a sustainable reputation asset.

For projects, Starboard not only enhances the ability to measure community ROI but also strengthens user loyalty and long-term stickiness through a data-driven incentive mechanism, providing a more scientific and refined solution for Web3 community operations.

Loud! (LOUD)

LOUD is an InfoFi native protocol incubated by Kaito AI, quantifying and tokenizing user attention to incentivize the most influential content creators and community participants. LOUD has introduced an Initial Attention Offering (IAO) mechanism for the initial distribution of the token, based on user influence ranking and social interaction data on the Kaito platform.

Its token, LOUD, went live on May 31 at 22:00, and users can participate through the following ways:

1. Phase One: Users ranked in the top 1000 on the Kaito platform's Yap leaderboard can directly participate in the IAO.

2. Phase Two: Users who have a Solana address linked and have 10 or more smart followers can participate in a first-come, first-served token sale (maximum 0.2 SOL per wallet, with refunds for oversubscription).

3. Community Engagement: By publishing high-quality content on the Kaito platform, accumulating Yaps, users can exchange for $LOUD tokens.

Ethos

Ethos is a reputation evaluation tool that, although plays differently from the InfoFi projects mentioned earlier, still fundamentally aims to score a specific entity through an evaluation system, representing a form of information exchange. The community defines it as a Yelp for KOLs and projects by measuring on-chain trustworthiness and reputation, Ethos aims to address on-chain fraud in Web3. The protocol provides a set of interconnected mechanisms, including reviews, guarantees, slashing, proofs, credibility scores, governance, etc. These mechanisms collectively form a common platform that incentivizes ethical behavior and generates credibility scores.

Last July, Ethos Network announced the completion of a $1.75 million Pre-Seed funding round solely participated by the on-chain community. In May of this year, it launched the official NFT series Ethos Validators, currently at a floor price of 2.3ETH.

GiveRep

GiveRep currently has 206.9K Twitter followers, and its website includes four main sections, with DEX platform Bluefin, AI design platform Blueprint, among other projects already adopting the GiveRep system.

Identity is a social reputation layer designed for crypto users, aiming to help them establish an on-chain reputation system by tracking their interaction behaviors on X (formerly Twitter). The platform's core metrics include the Trophy Score, which is calculated based on the views, likes, retweets, and comments on a user's tweets; and Reputation Points, which users can earn by mentioning @giverep in their tweets or participating in the platform's loyalty program. Identity also supports various Loyalty Programs, allowing users to join crypto projects of interest and earn rewards through content interaction.

Wallchain Quacks

Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, aiming to measure and reward users with genuine influence in the crypto community. This system utilizes the Wallchain X Score and Quacks dual mechanism to comprehensively assess the user's content dissemination and interaction quality on social platform X.

The Wallchain X Score evaluates the user's overall influence on platform X, while Quacks reward high-quality content and effective interaction. Users contributing valuable content to the Solana ecosystem on the platform can earn Quacks, and the system leverages a large language model to analyze content quality, remove noise, and highlight genuine influence.

Through this mechanism, Wallchain effectively reduces the intermediary links between KOLs and projects, promotes deep integration of roles such as KOLs, researchers, builders with the Solana ecosystem, and provides project teams with a quantifiable measure of community influence.

bam.fun

bam.fun is a decentralized creator monetization platform designed to help social media users of any size leverage their authentic influence for brand partnerships and revenue. Whether you have 200 or 200,000 followers, as long as you have a trusted audience and genuine engagement, you can instantly participate in brand campaigns through the platform and start earning money.

Users simply need to select an ongoing brand campaign, follow the campaign guidelines to create social content, and the platform will automatically track the content's impact and distribute rewards. The entire process requires no application, no intermediaries; creators can directly collaborate with brands, with over $250,000 already distributed to users worldwide through the platform.

bam.fun employs the "Final Impact" scoring mechanism, which evaluates content value based on a combination of views, follower quality, and genuine engagement, focusing on identifying credible traffic brought by high-signal users and filtering out low-quality or inflated engagement. The platform automatically updates data every 6 hours, no proof submission necessary, and all earnings and progress can be viewed in real-time in "My Campaigns."

At bam.fun, influence is no longer defined by follower count but rather returns to the essence of content quality and genuine engagement. This is a new content economy platform where everyone can participate and get rewarded based on their contributions.

Vly Wheel

Vly Wheel is a social payment tool within the Vly ecosystem designed specifically for Web3, currently being utilized by multiple communities to incentivize social engagement. It is built on the core principles of AttentionFi, redefining the value distribution of attention by tracking the flow of information across the web, identifying key nodes of influence, and rewarding based on genuine engagement and conversion impact.

Users can set up tasks and reward rules through simple tweet commands (e.g., #vlywheel), and the Vly Agent will monitor all retweet activities during the specified time. After the task concludes, the system randomly selects a certain number of participants from the retweeters and automatically distributes tokens without gas fees. Leveraging DIDA technology, even users without a registered Vly Wallet can seamlessly claim their rewards.

Vly Wheel rewards not just mere traffic but those who truly facilitate information dissemination, enabling every hop of influence to convert into earnings, propelling the Web3 content economy into a new stage of real value distribution.

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