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今日,蔚来创始人、董事长、CEO 李斌和总裁秦力洪回应了近期蔚来面临的多方面问题。李斌透露,当前舆论环境变化巨大,尽管批评声不断,但水军行为令人反感。
他指出水军运作复杂,背后有庞大的产业链,进攻和防守往往出自同一拨人之手,类似于电信诈骗。李斌强调,尽管难以治理,但希望能加大打击力度以缓解问题。为了防止水军干扰,蔚来直播有时花费不菲,甚至超过直播本身成本,最终不得不关闭评论区。李斌还表示,每月用于攻击蔚来的水军资金约三五千万,但具体资助者不明。
他指出,如今蔚来处于依靠自身管理走出困境的阶段,涉及多品牌、产品、组织、供应链及销售等多方面管理。相较于 2019 年,虽然当时更为艰难,但如今竞争更加激烈,蔚来需要以追赶者姿态努力追赶。
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