曾经， 周黑鸭 以“甜辣鲜香”的独特风味和“高端卤味”的品牌定位，稳坐鸭脖界“爱马仕”的宝座。从“周记怪味鸭”到“周黑鸭”，从武汉街头的小铺到港股上市公司，从“锁鲜装”革新到全国超三千家门店的扩张，其崛起堪称 休闲 食品 行业的神话。然而，近年来，这个曾被视为“卤味天花板”的品牌，却陷入了“主业疲软、跨界混乱”的双重困境：一边因价格高被年轻 消费者 贴上“价格刺客”标签，一边在椰子水、 零食 、...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.