Unilever Executive Sees TikTok Shop as Next Growth Engine -- Market Talk

Dow Jones

Jun 03, 2025

0921 GMT - Unilever has a huge growth opportunity in TikTok Shop, Unilever executive Dipesh Patel says at the Shoptalk Europe retail conference in Barcelona. TikTok has integrated an e-commerce platform within its app that allows users to shop directly from videos, live streams and profiles. For the beauty segment, this is going to be crucial in how the company sells its products and engages with consumers, he says. Patel, who is chief digital officer for one of Unilever's beauty and wellbeing unit, highlights the importance of focusing on product innovation, but also the need to invest in technology to be able to face future challenges and changes in consumer behavior. TikTok Shop is available in the U.S. and the U.K. and has been recently launched in some European and global markets.(andrea.figueras@wsj.com)

(END) Dow Jones Newswires

June 03, 2025 05:21 ET (09:21 GMT)

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TikTok has integrated an e-commerce platform within its app that allows users to shop directly from videos, live streams and profiles. For the beauty segment, this is going to be crucial in how the company sells its products and engages with consumers, he says. Patel, who is chief digital officer for one of Unilever's beauty and wellbeing unit, highlights the importance of focusing on product innovation, but also the need to invest in technology to be able to face future challenges and changes in consumer behavior. TikTok Shop is available in the U.S. and the U.K. and has been recently launched in some European and global markets.(andrea.figueras@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 03, 2025 05:21 ET (09:21 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Unilever Executive Sees TikTok Shop as Next Growth Engine -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nUnilever Executive Sees TikTok Shop as Next Growth Engine -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-06-03 17:21</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0921 GMT - Unilever has a huge growth opportunity in TikTok Shop, Unilever executive Dipesh Patel says at the Shoptalk Europe retail conference in Barcelona. TikTok has integrated an e-commerce platform within its app that allows users to shop directly from videos, live streams and profiles. For the beauty segment, this is going to be crucial in how the company sells its products and engages with consumers, he says. Patel, who is chief digital officer for one of Unilever's beauty and wellbeing unit, highlights the importance of focusing on product innovation, but also the need to invest in technology to be able to face future challenges and changes in consumer behavior. TikTok Shop is available in the U.S. and the U.K. and has been recently launched in some European and global markets.(andrea.figueras@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 03, 2025 05:21 ET (09:21 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"ULVR.UK","symbol_name":"联合利华","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2540721264","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2540721264","pubTimestamp":1748942460,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0921 GMT - Unilever has a huge growth opportunity in TikTok Shop, Unilever executive Dipesh Patel says at the Shoptalk Europe retail conference in Barcelona. 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For the beauty segment, this is going to be crucial in how the company sells its products and engages with consumers, he says. Patel, who is chief digital officer for one of Unilever's beauty and wellbeing unit, highlights the importance of focusing on product innovation, but also the need to invest in technology to be able to face future challenges and changes in consumer behavior. TikTok Shop is available in the U.S. and the U.K. and has been recently launched in some European and global markets.(andrea.figueras@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 03, 2025 05:21 ET (09:21 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}