PubMatic Inc. has expanded its partnership with Trainline, Europe's leading train and coach app, to enhance programmatic advertising capabilities across the continent. This collaboration marks Trainline's debut in header bidding technology, integrating PubMatic's OpenWrap solution to optimise monetisation efforts. The strategic alliance grants media buyers exclusive access to Trainline's unique audiences and first-party data through PubMatic's Connect platform, now live in the UK, France, Italy, and Spain. By leveraging PubMatic's technology, Trainline aims to streamline its programmatic operations, offering highly targeted and scalable advertising opportunities that engage consumers at key moments during their journeys. This partnership underscores the potential for travel platforms to generate new revenue streams while improving customer experiences through innovative digital advertising strategies.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.