海信家电财报透视:海外狂奔与国内失速的生死局

DoNews
Jun 03, 2025

作者/弗兰克2024年春,海信家电一纸财报揭开了这家百亿市值家电企业的病根。当海外营收以38.4%的占比创下历史新高时,国内市场却交出了近五年最差的成绩单;海外营收大涨的同时,毛利又远低于国内;“高毛利”的市场收入下滑,“低毛利”的海外市场收入上升……这种“冰火两重天”的格局,不仅让投资者困惑,更折射出中国家电行业在全球化与内卷化夹缝中的集体焦虑。过去一年,海信也一直为这种焦虑寻找解决方案,赞助...

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