霸王茶姬,想成为“人心品牌”

财经无忌
01 Jun

2025,在被投资人视作“茶饮IPO元年”里,这个热闹赛道上的残酷商业竞争仍在继续。短短半年来,霸王茶姬、古茗、蜜雪冰城和沪上阿姨掀起新茶饮的上市热潮,不同于“前辈”喜茶、奈雪,“后茶饮时代四小龙”的上市伴随着的是中国茶饮行业的一场深刻变化——向外看,消费者对茶饮品牌的观感正在经历一场祛魅,价格战、新品、遍地的奶茶店和层出不穷的联名让新茶饮已摘掉了“新”的帽子;向内看,从过去的拼规模到拼质量,正如...

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