京东健康近日宣布,旗下互联网医院皮肤美容中心正式启动运营。用户通过京东APP搜索"门诊美容"即可进入服务专区,该平台采用"双核驱动"模式,划分“医疗美容门诊”与“医美服务专区”两大功能板块,分别聚焦基础皮肤问题诊疗与进阶医美需求。然而,京东从年初便开始着手筹备线下医美市场,如今又推出线上医美门诊服务,其整体的战略定位究竟如何?后续又将展开哪些关键动作?01 加码线上医美,与“点评”有何不同相较于...
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