从“颠覆者”到“守城人”:拼多多如何打破“增长诅咒”?

Ofweek光电信息网
03 Jun

2025年5月27日,拼多多发布了最新的业绩报告。财报显示,2025年第一季度,拼多多收入增长了10%,达到956.72亿元,但利润却大幅下滑。虽然企业手里的现金更多了,但运营成本大幅增加,同时在商家支持上的投入也变多了。这份财报既说明拼多多在下沉市场的拓展有了成效,也显示出其在平衡利润和寻找新增长方式上存在困难。从营收组合到支出配置,从资本布局到市场竞争态势,这些指标反映出头部电商企业在用户增长...

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