海底捞下乡,“地头蛇”引路

虎嗅APP
06 Jun

出品|虎嗅商业消费组作者|李佳琪编辑|苗正卿题图|视觉中国当你走进国内1368家海底捞门店时,有13/1368的几率进入的是加盟店,但你可能毫无感知。在2024年3月正式宣布开放加盟后,海底捞收到了两万余份加盟申请。但海底捞保持了克制:在一年多的时间里,最终只“开设”了13家加盟店。(虎嗅注:13家加盟店之中,有10家由老店转化而来)与极度克制伴生的是神秘。除海底捞内部少数高管,外界乃至海底捞内部...

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