金吾财讯 | 中信建投研报称,消费者在购买首饰金时多兼顾消费和投资两重属性,但中信建投认为消费属性大于投资属性,作为消费品而言,短期内,总价基本固定是首饰金消费的大原则,金价短期快速波动将直接影响首饰金的销量。复盘2012年至今的4次金价急涨/急跌,结论如下:短期内,金价和黄金首饰社零销量呈负相关关系,金价波动越大对应销量反向变化越大,但影响持续时间并不固定,在3—9个月不等。
金吾财讯 | 中信建投研报称,消费者在购买首饰金时多兼顾消费和投资两重属性,但中信建投认为消费属性大于投资属性,作为消费品而言,短期内,总价基本固定是首饰金消费的大原则,金价短期快速波动将直接影响首饰金的销量。复盘2012年至今的4次金价急涨/急跌,结论如下:短期内,金价和黄金首饰社零销量呈负相关关系,金价波动越大对应销量反向变化越大,但影响持续时间并不固定,在3—9个月不等。
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