婴配粉市场正向超高端化发展。尼尔森IQ数据显示，2025年1-4月，婴配粉全渠道同比增长2.3%，其中线上增长12.3%，线下下滑1.4%。市场增长主要由超高端产品推动，超高端+市场同比增长13.3%，占比达33.2%。在存量市场竞争中，聚焦超高端产品的品牌表现突出。飞鹤2024年营收207.5亿元，同比增长6%，其中婴配粉收入190.6亿元，超高端产品星飞帆卓睿销售额增长超60%，达67亿元，...
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