山东文旅市场升温，旅游住宿企业规模持续扩大。据山东省文旅厅数据，目前全省拥有星级饭店、文化主题饭店、等级民宿、乡村酒店等各类旅游住宿企业1200余家，已形成全季节、全地域、全覆盖的高水平旅游服务接待保障能力。

6月5日，山东省文化和旅游厅党组成员、副厅长孙蕾在于山东青岛举办的“美团住宿生态伙伴大会”上表示，山东文旅市场的成绩得益于各大旅游住宿企业的共同奋斗，山东省近年来多次举办高品质旅游饭店建设招商推介活动，未来也将致力于构建政企常态化沟通交流机制。

如何构建充满活力的“住宿+零售”生态链条？孙蕾表示，以美团为例，美团作为全国酒店业的重要参与者，汇聚亿级平台流量资源，整合吃住行游购娱全要素场景，去年住宿订房数超过7亿间。

孙蕾指出，在近期召开的2025年山东省文旅产业高质量发展大会上，山东省文旅厅已与美团签署了战略合作协议，未来3年将围绕住宿品质提升、品牌推广、乡村旅游等方面开展深入合作，共创文旅产业发展的新蓝海。

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