奈雪的茶年亏超9亿:直营模式遇挑战、放开加盟难寻加盟商

新浪证券
05 Jun

作为新茶饮行业的标志性品牌,奈雪的茶在2024年遭遇了上市以来最严峻的考验。奈雪的茶2024年全年营收49.21亿元,同比下降4.7%,经调整净亏损9.19亿元。从短暂的盈利光环跌入巨亏深渊,其营收下滑、闭店潮蔓延、加盟转型迟滞等问题集中爆发。尽管试图通过健康化产品、轻食店型和海外市场寻求破局,但直营模式的沉重成本、消费降级的市场挤压,以及战略转型的摇摆不定,正将这家曾经的行业明星推向系统性危机...

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