【拉布布潮玩海外热销,中国潮玩“出海”潜力巨大】 去年以来,拉布布潮玩热销海外市场,引发广泛关注。它是泡泡玛特原创IP,形象为毛茸茸身体、外露9颗尖牙的小精灵,由中国香港艺术家龙家升2015年设计。 近两年,在泡泡玛特销售策略推动下,拉布布热度快速上升。2024年销售额达30亿元,海外销售额增长超六成,成为泡泡玛特最具全球影响力的IP之一。 潮玩以艺术设计为核心,具潮流文化属性和收藏价值,更社交化...
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