拼多多需要一场“外卖”叙事

市象
Jun 04, 2025

没有吃到国补红利的,不止拼多多一个平台。据《雷锋网》统计,截至2025年1月8日,京东“国补”覆盖了28个省市,淘天覆盖23个省市,拼多多7个省市,抖音电商6个省市。快手方面,其消电家居行业总经理李好接受采访时透露,到2024年底,全国共19个省市的国补以旧换新活动在快手上线。仅以国补覆盖范围粗略地反映出平台获取政策红利的能力和深度:京东>淘宝>快手>拼多多>抖音。显然,相较于老牌电商的积累,其他...

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