布鲁可,没看上去那么美

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Jun 05, 2025

文 |杨晓庆 张玲编辑 | 曹宾玲 付晓玲数据支持 | 洞见数据研究院泡泡玛特迈过半年10亿营收大关,花了五年时间,而“中国乐高”布鲁可,只花了短短两年半。增长势头还更生猛,2024年布鲁可营收实现156%的增长,相比之下泡泡玛特才107%。小散们前脚还在感叹,泡泡玛特股价一个月飞升15%,后脚布鲁可又以20%涨幅,实力演绎了“左脚垫右脚”的凌厉涨势。当然,高歌猛进的布鲁可,身上也不乏争议。作为...

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