【中金:小家电行业需求有望延续复苏态势,重点关注盈利能力改善公司】中金公司发文称,家电以旧换新政策带动及低基数效应下,预计今年小家电行业需求有望延续复苏态势。在此背景下,行业竞争缓解、公司聚焦高质量发展,行业均价进一步修复,同时平台降费减轻公司压力,综合影响下,预计小家电公司盈利能力或将明显改善。公司层面重点关注盈利能力改善。需求温和复苏的背景下,价格战缓解&自身提结构保证毛利率稳定,平台降费&自身控费降低费用率,最终带来公司盈利能力修复。小家电公司前期基数较低,行业及自身共振带来业绩拐点,预计利润端改善将好于收入端。

金融界
05 Jun
中金公司发文称,家电以旧换新政策带动及低基数效应下,预计今年小家电行业需求有望延续复苏态势。在此背景下,行业竞争缓解、公司聚焦高质量发展,行业均价进一步修复,同时平台降费减轻公司压力,综合影响下,预计小家电公司盈利能力或将明显改善。公司层面重点关注盈利能力改善。需求温和复苏的背景下,价格战缓解&自身提结构保证毛利率稳定,平台降费&自身控费降低费用率,最终带来公司盈利能力修复。小家电公司前期基数较低,行业及自身共振带来业绩拐点,预计利润端改善将好于收入端。

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