即将满10岁的Labubu,在海外火“出圈”了。 这个长着锯齿尖牙、看起来“丑萌”的搪胶毛绒玩偶,来自泡泡玛特的“初代”IP,如今却成了风靡全球的“香饽饽”。在美国,即便Labubu因关税提价30%,仍挡不住凌晨就开始排队的抢购热潮。 有人说,Labubu打破了中国制造(made in China)只能靠“性价比”取胜的刻板印象。它不仅冲破了美国的关税封锁,还让“娃粉”甚至不惜溢价几十倍入手—...
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