农夫山泉进军冰茶;Lululemon下调全年业绩指引;钟薛高子公司被申请破产 | 品牌周报

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整理|钟艺璇#Big News#农夫山泉进军冰茶农夫山泉又盯上了有糖茶。近日,农夫山泉上线了一款碳酸茶饮料新品,取名“冰茶”,主打100%真茶萃取+充足碳酸气泡+解腻柠檬果香,每瓶规格为600毫升,包装上突出了碳酸、柠檬和真茶的结合。新品在线上首发,定价19.9元/4瓶。过去几年内,无糖茶的风口让农夫山泉坐稳了头部地位。根据农夫山泉2024年年报,过去一年,农夫山泉茶饮料多卖了40亿元。其中主要...

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