美团闪购首份战报背后,白酒“第一次感受到了618的力量”?

华尔街见闻
05 Jun

谁能想到,这个传统的白酒消费淡季,竟因美团闪购的入局而变得异常热闹。 5月28日凌晨,美团闪购618大促正式拉开帷幕,酒品类方面,大促开启12小时内,白酒整体成交额破3亿,同比去年实现超200倍增长,1499飞天茅台半日内已有超23万人预约。茅台、五粮液、剑南春等名酒成交额均破千万元。 动销时代,酒类即时零售凭借其带来的确定性增量,正成为渠道进化的重要方向。美团闪购酒品类618期间的爆发,既折射了...

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