投资要点广告业务为基，搜索引擎地位稳固，25Q1活跃用户数重回升势。公司营收主要来源于在线营销服务、云服务、爱奇艺在线广告及会员服务三块，24年分别占比营收55%、16%、18%，目前公司以广告业务为基石，以云服务和智能驾驶技术为增长引擎。公司广告业务虽然近年来有所放缓，月活用户和搜索引擎市场地位仍然体现出公司流量基本盘的坚韧：百度在中国搜索引擎市场份额于25M4仍然位居首位录得67.56%；...
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