左滑右滑成“古董”,挚文3.58亿利润,买不回Z世代的“灵魂匹配”

美股研究社
06 Jun

“附近的人”已成往事,“左滑右滑”风光不再。作为陌生人社交领域的开拓者,截至2024年,挚文集团已经连续五年负增长,净利润接近腰斩,核心产品陌陌和探探的付费用户大幅缩水,深陷业绩、用户与市场的三重困境。然而今年第一季度,挚文集团却抛出一份矛盾的答卷。营收同比微降1.5%,净利润却从去年同期的520万元暴涨至3.58亿元。这究竟是触底反弹的信号,还是昙花一现的假象?海外业务成唯一亮点,降本增效难掩...

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