成分大变局,宝洁资生堂选中的美白新顶流

动脉网
Jun 08, 2025

波澜不惊的美白成分赛道,迎来了搅局者。如今美白产品的成分多数还是烟酰胺、377、熊果苷、‌果酸等经典面孔。而另一传统成分传明酸前些年似乎被市场所遗忘。这一从医用止血领域跨界皮肤赛道的成分如今正在逆袭。传明酸并非异军突起,作为医学界公认的美白成分,早期资生堂旗下一众品牌的大量使用,使得其美白效用得以被宣传。后来资生堂专利到期后逐步弃用,传明酸被大量平价品牌使用,让其批上了廉价的标签,此后逐渐淡出市场...

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