引言:“斥资123亿布局白酒,高喊“啤白双赋能”的 华润 啤酒 ,却在金沙酒业上遭遇发展瓶颈,两年三换帅、业绩目标未达预期,这场跨界战略背后有何挑战?”华润啤酒123亿跨界白酒,业务数据未达预期目标“做啤酒 新世界 的领导者,做白酒新世界的探索者”,华润啤酒怀揣战略野心入局白酒赛道。近年来,其在白酒领域动作频繁,从入股山西杏花村汾酒,到拿下山东景芝酒业、安徽 金 种子 酒 ,再到2023年以123...
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