虽然现在泡泡玛特在行业市占中表现不俗,但面对海外老牌厂商与新锐品牌的围剿,其可能也会遇到当年中国品牌模仿海外品牌相似的竞争压力。当LABUBU走向全球,泡泡玛特如何打造超级IP?文|王雅迪ID | BMR2004“抢LABUBU”成为潮玩界近期生活的缩影。2025年4月24日,随着泡泡玛特旗下人气IP LABUBU第三代搪胶毛绒产品“前方高能”系列的发售,全球引发抢购风潮。6月4日,招商证券给予...
Source Link虽然现在泡泡玛特在行业市占中表现不俗,但面对海外老牌厂商与新锐品牌的围剿,其可能也会遇到当年中国品牌模仿海外品牌相似的竞争压力。当LABUBU走向全球,泡泡玛特如何打造超级IP?文|王雅迪ID | BMR2004“抢LABUBU”成为潮玩界近期生活的缩影。2025年4月24日,随着泡泡玛特旗下人气IP LABUBU第三代搪胶毛绒产品“前方高能”系列的发售,全球引发抢购风潮。6月4日,招商证券给予...
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